Design, write, and implement brand systems from quick-start guides to comprehensive Brand Guidelines.

Write guidelines to drive cost-effective implementation of a new visual system by all in-house and 3rd party agency partners.

Create libraries of digital brand assets to ensure consistency and value creation behind new or updated visual systems.

Source new photography, and select and re-touch all final images.

Efficient use of implementation tools to make image editing and multiple SKU extensions more productive.

Source existing imagery and use design tools to create and direct an on-brand look and feel.

Write and deliver brand training sessions to educate in-house and 3rd party agencies on the use of brand guidelines and visual systems.

Produce and direct the production of all physical assets to keep the visual system on brand, including collateral, brand books, vehicle livery, badges, and more.

Source all branded merchandise designed to support brand launches.

Lead roll-out of all assets across all physical and digital properties to align with the brand system.

Maximize load efficiency of company websites by resizing and optimizing images uploaded by business units.

Mentor new and upcoming creative professionals on techniques to use to make implementation more efficient and productive.