Cerence

With 20 years of transportation and AI expertise, Cerence is the global industry leader in AI-powered interaction across transportation, working with the world’s leading automakers and mobility OEMs to drive innovation in the car, two-wheeler, and truck user experience.

With Cerence's goal to use AI to transform the way users interact with their vehicles, making the experience more natural, intuitive, engaging, and productive, our creative team developed an elegant system that integrates graphics and images in motion.

Part of implementing the visual system, along with all the assets and brand guidelines, included refining the motion graphics and developing detailed guides on how to use those graphics. I worked with the client to ensure those specifications were straightforward for the in-house creative team to use.