Clearly

Clearly is a modern, forward-looking company. Everything Clearly does is about making eyewear affordable, making vision care accessible, and raising awareness about the importance of eye health, to make sure everyone can see their full potential. Their goal for a new identity was to increase awareness and demand for Clearly as both a brand and an online retailer of eyewear, driving customer acquisition and deeper engagement.

The new brand strategy and creative expression were developed by our team to support Clearly's position as the leader in their core markets. This expanded upon Clearly's "eyewear for everyone" strategy and their ability to offer products across all price points regardless of style or function.

The visual system plays with circles, five vibrant colors, and tints of those colors. The circles are used over an image to create an effect of focus on the subject while blurring the image area outside of that circle. While producing the visual system for the brand, I developed a system for those circles to look subtle, yet still be visible, and function clearly in the RGB and CMYK color spaces.