Momentive

Momentive, the maker of SurveyMonkey, empowers people with the insights they need to make business decisions with speed and confidence and is now part of a consortium led by Symphony Technology Group.

Our creative team designed a new visual system that began with a logo developed by the intersection of a rounded human circle in yellow, with the sharper, technical triangle in blue creating a unique overlap and making green – a color we have deep connections with.

Graphic elements embrace the brand narrative – Shape what's next – building a system with various shapes and colors giving the brand personality through design. I led the implementation of the visual system, which not only included print and digital assets but also graphics – while looking clean and straightforward – requiring pixel-perfect implementation.