Zenni

Zenni, a popular eyewear brand, aimed to redefine the perception of price and unleash the power of self-expression. By redesigning the wordmark and visual system, our creative team developed a fashion-driven look that conveyed quality and craftsmanship at surprisingly low prices.

I led the unification of all touchpoints to create a cohesive brand system that celebrates personal style and creative expression. Since the initiative, Zenni has experienced significant growth, with an emotionally resonant brand story.

With Salt Branding, Zenni's creative won two golds, four silvers, and one bronze at the 2017 Transform Awards North America.