Storyblocks

Videoblocks, the first subscription-based stock media company, launched a new brand, Storyblocks, to make way for expansion into new content categories. With this brand launch of the world’s first stock media subscription service offering video, audio, and images, Storyblocks was looking for a fresh way to liven up its brand and unify Videoblocks, Audioblocks, and Graphicstock.

Our creative team developed a vibrant, playful visual system, showcasing their stock image assets and giving each brand tier a colorful identity.

Leading the implementation of the visual system, I generated a full suite of assets and brand guidelines as well as finalized the system of S's – created by our designers – using Storyblock's stock images and precise masking that created engaging interactions of the images with the letter S.