WE

One of the largest communications agencies in the world, WE helps innovative brands tell tech stories grounded in humanity. Sitting at the intersection of people, brands, and technology gives WE a unique perspective on how technology influences every brand and every customer. By shortening their name to WE, they captured their collective energy, global impact, and collaborative work style.

Working with that intersection and WE's fresh moniker, our team came up with new strategy, positioning, tone of voice, attitude, visual identity, and messaging.

The bright colors and interwoven graphics created by the design team were a fun playground for finalizing the juxtaposition images. Along with those image sets, I implemented a full suite of print and digital assets – which included a unique alphabet based on the WE logo – and brand guidelines. Given the bright colors of the visual system, creating a CMYK version that still popped was an interesting challenge.